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Thelma Plum Calls Out Boost Juice For “Offensive” New Ads

Indigenous Australian singer-songwriter Thelma Plum isn’t a fan of Boost Juice’s latest advertising campaign, which portrays characters covered in fruit-based ‘warrior’ outfits and face paint.

Taking to social media today to take the juice purveyors to task, Plum said the ‘Not So Real Warrior’ campaign is offensive to many indigenous cultures around the world.

“Hey Boost Juice would you mind deleting this…

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