I was wary of this from the start. There is a growing trend of alcohol companies marketing their products through the Live music scene. Tooheys Extra Dry, Slate, Jack Daniels, Smirnoff, Jim Beam, Jagermeister – there’s no shortage of companies willing to mine the fertile fields of the concert going public for their promotional endeavours. We’re like the untouched Alaskan oil reserves as far…
The festival landscape has undergone major upheaval in the last three years, and Covid’s long-term impact on the music industry…
