Recently retired triple J Unearthed firebrand and frequent deliverer of social media giggles Max Quinn has shaken the Australian music industry — nay, the world — to its very core with a single, game-changing tweet.
In a bid to promote his budding artistic career and powerful new single ‘Live Again’, the young maverick decided to road test a bold new promotional strategy, genius in its simplicity yet bizarre enough to see him labelled a lunatic and dangerous rogue by those in the digital marketing sphere (probably).
But proceeding unabashed by his detractors, Max Quinn did it. He tweeted his own name.
The risk paid off immediately. Quinn’s engagement stats were off the richter scale!
Behold:
people are always asking me how to generate brand engagement on social media without resorting to paid promotions and clickbait
to these people I always say: post about max quinn as much as you can, it always works.
i encourage you to try this for yourself pic.twitter.com/wqn2v9dnyD
— Max Quinn (@Maxquinn) October 19, 2019
But little Quinn know, he had start a revolution far greater than he could ever have imagined. His tweet would be the spark that would light the fire that would burn the Algorithm down.
Soon, scores of Aussie artists began following Quinn’s lead, tweeting their own names, and seeing similar results:
friends. we have beaten the algorithm. join us. pic.twitter.com/RWqxKXz1LV
— Max Quinn (@Maxquinn) October 19, 2019
Phil Jamieson
— Phil Jamieson (@philjamieson) October 19, 2019
sweater curse
— sweater curse (@sweater_curse) October 19, 2019
this galaxy brain-sized three-parter is the best thing that has come from today, cc @Didirri @lanewayfest pic.twitter.com/ENVe6rRIAs
— Max Quinn (@Maxquinn) October 21, 2019
Now, as we speak, Quinn’s revolution is in the process of going global:
@Maxquinn it works for labels as well… pic.twitter.com/bAvFaUEIEQ
— Golden Era Records (@GoldenEraOnline) October 21, 2019
hey has anyone got a shark I can jump pic.twitter.com/QVVd7uqrfO
— Max Quinn (@Maxquinn) October 22, 2019
Will you join him in standing against the Algorithm?
https://twitter.com/beniahc_/status/1186252021751377920
While you contemplate your allegiances, you can listen to Max Quinn’s striking new single ‘Live Again’ below.
