A theme park in Utah has filed a lawsuit against Taylor Swift for trademark infringement related to her latest album, 2020’s evermore.
Evermore Park is seeking millions of dollars in damages from Swift along with legal fees, claiming that they own the trademark to “Evermore”, and that Swift’s album has resulted in “actual confusion” among guests.
As Pitchfork reports, the suit, which was filed on February 2 in US District Court in Utah, alleges that after the release of Swift’s album, the park “experienced a dramatic departure from typical levels” on their website traffic.
It also claims guests at the park enquired as to whether the album was a collaboration of any kind with the singer-songwriter, and that Swift’s evermore merchandise offers similar products to those of Evermore Park, and infringes on the park’s trademark.
In a letter filed in court, Swift’s legal team called the amusement park’s claim “frivolous and irresponsible”, saying it has “no basis”, also adding that the items Evermore Park sells – such as small dragon eggs, guild patches and dragon mounts – are not similar to Swift’s evermore merchandise.
“It is inconceivable that there is any likelihood of confusion between your client’s theme park and related products and Ms. Swift’s music and related products… Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park.”
