Victoria Bitter is the latest brand to fight the good fight and encourage us all to get vaxxed. A message so important, they brought out the big guys — their iconic ad format of our childhoods.
Similar to the VB ads of the 1990s, it shows a montage of quintessentially Australian situations where VB is the MVP.
And of course, the iconic voiceover and VB tune ties it all together.
“A hard-earned thirst comes from being all over town,” says the voiceover in the new-age take on the ad. “Not from being in lockdown.”
“So if you’d like to get back to leading a band or lending a hand, roll up your sleeves, and get the jab.”
At the end, a freshly-jabbed guy gets a VB green bandaid and says, “Matter of fact, I got mine now.”
It’s a huge vibe. You can watch the ad here.
Of course, while it’s a great message to send out, there’s a clear motive for Victoria Bitter here. To get people back at the pub sipping on pints.
That time is so close we can almost taste it.
