Kendrick Lamar launched the multi-disciplinary media company pgLang in 2020. He and his pgLang business partner, Dave Free, are listed as producers on an upcoming live action comedy film, alongside South Park creators Matt Stone and Trey Parker.
The as-yet-untitled film will stream on the Paramount+ subscription streaming service, which in 2021 signed up for 14 made-for-streaming South Park movies. The first two of these – South Park: Post COVID and South Park: Post COVID: The Return of COVID – came out at the end of 2021.
Stone and Parker’s upcoming collaboration with Lamar isn’t a South Park production, but it’s based on a script from long-time South Park producer and the voice of Towelie, Vernon Chatman.
According to a press release (via Deadline), the film will “depict the past and present coming to a head when a young Black man who is interning as a slave re-enactor at a living history museum discovers that his white girlfriend’s ancestors once owned his [ancestors].”
Paramount Pictures CEO Brian Robbins said in a statement, “we look forward to ushering in the first theatrical collaboration from these creative visionaries, and galvanizing audiences worldwide around a powerful storytelling experience.”
In addition to a series of short films made for Calvin Klein, pgLang signed rapper Baby Keem, whose debut album, The Melodic Blue, came out in September 2021. Lamar, who is Baby Keem’s cousin, features on the tracks ‘Range Brothers’ and ‘Family Ties’. Free directed the music video for ‘Family Ties’
