“Being From ‘The Area’, That Hustle & Energy Is Unrivalled”: L-FRESH The Lion On Sound West, Western Sydney’s Answer To SXSW

This week, Australia’s first landmark music and technology event – Sound West – was announced to be debuting in Parramatta for its inaugural year.

Developed to be somewhat of an answer to SXSW in Australia, bringing together streams of music and technology in a way that both shines a light on the incredible amount of talent currently popping off in the Area, as well…