Amy Winehouse is getting the hologram treatment, unfortunately.
Despite passing away in 2011, the troubled queen of neo soul will soon be performing for audiences across the globe, in digitised form.
BASE Hologram — the company responsible for Roy Orbinson’s hologram tour, which was slated to travel down under but was eventually cancelled — will also be handling the Winehouse hologram.
The hologram performance will supposedly be part human, part computer-generated imagery, and will attempt to recapture Winehouse performing Mark Ronson produced hits like ‘Rehab’ and ‘Back To Black’.
What would one of pop’s great mavericks have thought of it all? Well, Winehouse’s unpredictability was legendary. That said, her father Mitch Winehouse has had some thoughts to offer.
“Fans have been clamouring for something new from Amy, but really there isn’t anything new,” he told Reuters. “We felt this would be a tremendous way for Amy both to revisit her fans through a hologram, and also an incredible way to raise money for our foundation.”
Word is all money the Winehouse family raises as a result of the tour will be used to support The Amy Winehouse Foundation, to aid young persons at risk of the same kinds of substance abuse which paved the way for Winehouse’s demise.
The hologram show, expected to begin in 2019, will last between 75 and 110 minutes, and will supposedly remain on the road for a period of up to three years.
“We will do the best we can in terms of honouring her legacy,” BASE Hologram Chief Executive Brian Becker said.
While artists like Tupac have appeared in this form before, Winehouse is the first of the infamous ’27 Club’ to return as a hologram, and it begs the question as to how long it will be before we start seeing others.
While there may be more than a few strong opinions against them, it seems holograms are here to say.
