Pop star Ariana Grande has embarked on a new chapter in her career by signing with Brandon Creed’s Good World Management, leaving behind her long-time manager, Scooter Braun. The news was first reported by Billboard. The pop singer and songwriter’s decision to switch managers comes four months after bidding farewell to Braun, with whom she had a professional association since 2017.
Grande chose Good World Management after receiving inquiries from numerous managers following her split with Braun. Variety reported that Grande is currently focusing on creating new music, the rollout of which will be handled by Creed and his management team.
Ariana Grande’s new management team already looks after Troye Sivan, Demi Lovato and more
A source told Variety about Grande’s future plans. “She wants the focus to be her art, and [Creed] puts her artistry and vision before anything else,” the source said. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”
Creed, the founder of Good World Management, has become a key player in music management in recent years. He has successfully steered the careers of multiple artists, such as Bruno Mars, Lizzo, Troye Sivan, and Demi Lovato.
Ariana Grande’s move to Good World Management aligns with her aspirations for artistic growth, as she looks forward to the follow-up to 2020’s Positions.
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