A new 24/7 digital alternative music radio station called Vibe Machine launched in Australia today, promising to support local artists and showcase the best in alternative music.
“I don’t understand why a new track from Camp Cope can’t be played alongside Nirvana, The Breeders can’t drop in after Luca Brasi, or why fantastic up-and-coming local acts aren’t getting more national airplay,” says founder Josh Kiff.
“We aim to throw the blueprint of only playing certain genres and music aimed at a certain demographic out the window.”
Vibe Machine will feature a variety of hosts, including Kailei Ginman from all-female artist agency Alpha Booking Agency, Seinfeld-loving podcaster Stephen Tilbury and music journalist Bronwyn Thompson.
“I really think there’s room in the media landscape to build something like Vibe Machine,” Thompson tells Music Feeds.
“The scope of digital is tremendous, in terms of how we source music to doing podcasts to doing remote interviews, plus the amount of airtime we have to play with — and it won’t happen overnight, but I see a bright future for the station.”
Vibe Machine can be streamed online, or via the official app in your phone’s app store.
The station follows in the footsteps of other recent Australian digital stations like heavy music station The Faction, which launched last year.
