‘Blue Ivy Events’ Wins Trademark Battle Against Jay-Z And Beyonce

Boston-based event planning company Blue Ivy Events have won the right to continue trading under their name following a trademark battle with Jay-Z and Beyonce.

HOVA and B were keen to launch a line of baby products named after their first child Blue Ivy Carter, who was born earlier this year.

This led to Blue Ivy Events owner Veronica Alexandra going through a…

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