Ticketing sites Ticketek and Ticketmaster have responded to the huge demand for tickets to Adele‘s 2017 Australian tour, which went on sale yesterday.
The ticketing platforms faced a huge amount of traffic yesterday, as fans scrambled to snap up tickets to Adele’s first ever Australian tour, and while most left the sites with tickets, there were a bunch of complaints as both sites were unresponsive at times under the huge demand.
In a statement to Music Feeds, Ticketmaster says there were 90,000 fans searching for tickets to the Melbourne show at Etihad stadium at one time and a further 105,000 fans searching for tickets at The Gabba in Brisbane.
“In spite of the unprecedented demand for this amazing artist, Ticketmaster successfully announced two extra Adele shows in Melbourne and Brisbane during the morning. Our sophisticated technology helped to ensure that the tickets we sold ended up in the hands of real fans,” the statement reads.
Ticketek handled sales for the Sydney and Adelaide shows, and faced similar demand. In a statement to Music Feeds, a Ticketek spokesperson says, “The Adele general public onsale yesterday was probably the biggest day ever for the Australian music industry in terms of sales and online traffic.
“The volumes have created all sorts of records across all sales and communications channels. Ticketek transacted well over 100,000 tickets for the Sydney and Adelaide shows for Adele in just a few hours. We thank the fans for their patience and persistence amid the unprecedented demand and huge traffic on our transactional channels.”
Despite Ticketek and Ticketmaster’s best efforts, tickets to Adele’s 2017 Australian tour are already being flogged on ticket resellers for more than $5,000.
“We see countless examples of people who buy from resale and never receive tickets or find that they are the third or fourth buyer of the same ticket. Fans should only purchase tickets from the official ticketing agent,” Ticketek told The Guardian in response to resellers.
Catch Adele’s upcoming Aussie tour dates, below.
Watch: Adele – ‘Hello’
Adele 2017 Australian Tour
Tuesday, 28th February 2017
Domain Stadium, Perth
Tickets: Live Nation
Saturday, 4th March 2017 – SOLD OUT
The Gabba, Brisbane
Tickets: Live Nation
Sunday, 5th March 2017 — NEW SHOW
The Gabba, Brisbane
Tickets: Live Nation
Friday, 10th March 2017 – SOLD OUT
ANZ Stadium, Sydney
Tickets: Live Nation
Saturday, 11th March 2017 – NEW SHOW
ANZ Stadium, Sydney
Tickets: Live Nation
Tickets on sale 12pm Thursday, 1st December
Monday, 13th March 2017
Adelaide Oval, Adelaide
Tickets: Live Nation
Saturday, 18th March 2017 — SOLD OUT
Etihad Stadium, Melbourne
Tickets: Live Nation
Sunday, 19th March 2017 — NEW SHOW
Etihad Stadium, Melbourne
Tickets: Live Nation
