Fervent fashionista and You Am I frontman Tim Rogers has surprised fans by taking a little turn on the catwalk in a new campaign for David Jones.
Feeling just too sexy for his shirt in the clip, Rogers gets rid of it as he conducts the buildings of Sydney’s skyline to the tune of Kanye West‘s Power, embodying “Swagger”. Yeah, you read that right, Tim Rodgers is shirtless dancing on a rooftop to Kanye in the clip whose main inspiration seems to be cocaine.
While the beer loving muso might have been better suited to embody “stagger” than “swagger”, his is only one part of a larger campaign where other iconic Australians symbolise abstract concepts. Rogers himself was somewhat bemused by his inclusion however, and commenting on his casting to news.com.au, he joked that “the only time my face or body gets asked to do something visual is to play the part of a coke addict or criminal.”
As well as Rodgers, the campaign also includes Adam Goodes who portrays “Power”; Jessica Gomes as “Confidence”; gold-plated model Tahnee Atkinson as “Sensual”; and Sydney Dance Company dancer Juliette Barton as “Fierce”.
While some purists out there might see Roger’s role in the campaign as a betrayal of rock and roll’s anti corporate ideals, with You Am I’s tenth album Porridge & Hotsauce due to be released on Friday, November 6th, you can’t really hold a little profile raising against the man. Not to mention some fundraising, ‘cos god knows musicians in Australia don’t have it easy these days.
Recorded in Bushwick in Brooklyn, the album is the band’s first release since their self-titled 2010 album. Featuring lead single Good Advices, the band will be launching the record with a 19-date national tour beginning in Geelong on Thursday, October 29th. See tour date below.
Watch Tim’s performance here and the full ad below.
Watch: David Jones – Swagger – Tim Rogers
Watch: David Jones – It’s In You
You Am I National Tour 2015
Thursday, 29th October
Barwon Club, Geelong
Tickets: Oztix
Friday, 30th October
Hallam Hotel, Hallam
Tickets: moshtix
Saturday, 31st October
Village Green, Mulgrave
Tickets: moshtix
Sunday, 1st November
Ulumbarra Theatre, Bendigo
Tickets: The Capital
Friday, 6th November
The Gov, Adelaide
Tickets: Oztix
Saturday, 7th November
Rosemount Hotel, Perth
Tickets: Oztix
Thursday, 12th November
Waves, Wollongong
Tickets: moshtix
Friday, 13th November
BeachComber Hotel, Toukley
Tickets: Big Tix
Saturday, 14th November
Cambridge Hotel, Newcastle
Tickets: Big Tix
Thursday, 19th November
Villa Noosa Hotel, Noosaville
Tickets: moshtix
Friday, 20th November
Triffid, Brisbane
Tickets: Oztix
Saturday, 21st November
Parkwood Tavern, Gold Coast
Tickets: moshtix
Sunday, 22nd November
Spotted Cow, Toowoomba
Tickets: Oztix
Wednesday, 25th November
Magnums, Airlie Beach
Tickets: moshtix
Thursday, 26th November
Dalrymple Hotel, Townsville
Tickets: moshtix
Friday, 27th November
Discovery, Darwin
Tickets: dtix
Saturday, 28th November
Gapview Hotel, Alice Springs
Tickets: Oztix
Wednesday, 2nd December
Metro Theatre, Sydney
Tickets: Metro Theatre
Friday, 4th December
170 Russell, Melbourne
Tickets: 170 Russell
